Bodegas Pinto Caballero is a family-run wine cellar that wanted to revamp their brand.
Bodegas Pinto Caballero hired me to develop their brand identity. The company was established in 1975, with their latest rebrand in 2000. The company wanted to simplify their logo and modernise the brand. I kept the most important elements of the historic logo, but simplified the shields and used a wave design to visually reflect the product. I also changed the typography to be more legible and visually striking.